Marketing Manager – Eagle Bank & Trust – Little Rock, AR

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General Description: Develops and manages marketing programs in specific channels, supports business objectives, fosters customer retention, executes business development, provides sales support, and advances brand building.

Qualifications, Duties and Technical Skills: •
Assists in the development and execution of annual marketing budget and plan.
• Assists in the development and execution of company events.
• Maintains and reports on the status of marketing expenses.
• Maintains marketing compliance file system.
• Develops business cases for marketing programs at the proposal stage and makes recommendations on marketing tactics.
• Develops and directs media advertising and sales literature directly or through advertising agencies and outside vendors.
• Develops, directs, and implements production and distribution of customer announcements of new products and services through newsletters and special mailings.
• Advises financial institution departments on content and design of printed materials for internal and external use.
• Edits and directs production of newsletters and promotional literature.

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodation(s) may be made to enable qualified individuals to perform the essential job functions.

Physical Demands: Manual dexterity for computer work and cash handling/plus lifting boxes/files, typing, standing, extended reaching, etc.

• Bachelor’s degree in marketing, business or consumer-related studies, or equivalent experience.
• Minimum of one year in banking, one year in direct sales, one year in publishing or five years of marketing experience.
• Must be familiar with financial institution products and services.

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